Personal Brand

Tom Panas - author of Vocabulary and Pronunciation/ reviewer of the lesson   Tom I Updated: April 17, 2025
Category
Business English, English for HR
Topic
Success, Work, Strategies
Media
Video
Level
B2 Upper-Intermediate, C1 Advanced
Grammar
Mixed Grammar
Focus
Speaking, Vocabulary, Listening
Lesson ID
B2C1.B-30
Lesson Time
30 minutes
UNLOCK THE LESSON
Part of an ESL lesson plan on improving personal image.

Lesson Overview

Put your best foot forward! In this lesson, students will explore professional development and the concept of a personal brand. The lesson features a video discussing common traits of high achievers. Students will learn and practice relevant vocabulary and idioms related to the topic. The lesson includes plenty of lively discussions and practical worksheets, making it suitable and appealing for both adults and youth. This lesson ensures an engaging and valuable learning experience focused on building personal and professional success.


Lesson Objectives



  • Grammar: Students will practice mixed grammar structures with an emphasis on phrases and expressions that are important in describing personal and professional qualities. They will learn to articulate their achievements and career goals.




  • Listening: Students will listen to a video about the traits of high achievers and successful personal branding, identifying key strategies and vocabulary.




  • Speaking: Participants will engage in discussions about their personal brands and how they can enhance their visibility in professional circles. They will express their views on personal branding and discuss its impact on their careers.




  • Vocabulary: Vocabulary related to professional development, such as "self-cultivated," "workaround," "highflier," and phrases like "draw inspiration" and "rest on one’s oars," will be introduced and practiced.




  • Cultural Awareness: Students may discuss how personal brand perception can vary across different cultures and professional environments.




  • Homework: For homework, students will complete tasks that involve filling in the blanks with vocabulary from the lesson, choosing correct words to complete sentences about personal branding, and correcting errors in sentences related to professional development. They will also reflect on their personal brands and consider ways to enhance their professional image.




Video

Do you have a personal brand? How do you develop yourself professionally? Watch this video to learn about the traits that high achievers have that help them stand out.

Video Transcript

Vocabulary and Pronunciation

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