Get the word out! In this lesson, students will discuss the different types of advertising and various strategies used by marketers. This lesson features a video of Drew Barrymore giving advice about advertising to a small local business. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

To develop speaking and listening skills

To discuss the topic of advertising

To learn and practice new vocabulary words relating to the topic

Video

Do you have what it takes to be a successful entrepreneur? What is the best type of advertising for your company? Watch this video of Drew Barrymore giving advice about advertising to a small local business.

Video Transcript

Vocabulary and Pronunciation

get the word out [idiom]: to let people know

word-of-mouth advertising [noun]: the passing of information from person to person using oral communication

paid search advertising [noun]: advertising that allows a company’s website to show up at the top of an online search list

display advertising [noun]: the process of advertising a product or service through visuals like images and videos on networks of publisher websites

native advertising [noun]: paid media designed to match the content of a media source

junk mail [noun]: unwanted or unsolicited advertising or promotional material received through the post or sent as email

like-minded [adjective]: having similar tastes or opinions

streamlined [adjective]: having been made simpler and more efficient or effective

game changer [noun]: an event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something

hyped [adjective]: repeatedly advertised and promoted with extreme

banner blindness [noun]: a tendency of web users to ignore banner ads

celebrity endorsement [noun]: a marketing strategy with a famous person advertising a product or service

USP [noun]: unique selling proposition or point; a factor that distinguishes a product or service from those offered by the competition

prime time [noun]: the time with the largest number of people watching or listening (on TV or the radio)

brand awareness [noun]: a level of consumer recognition of a product or company

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