Types of Advertising

Theresa Dash - reviewer of the lesson   Theresa I April 05, 2023
Category
Business English, Speaking Lessons
Topic
Work, Marketing
Media
Video
Level
B2 Upper-Intermediate, C1 Advanced
Grammar
Mixed Grammar
Focus
Speaking, Vocabulary, Listening
Lesson ID
B2C1.B-17
Lesson Time
30 minutes
VIEW LESSON
The first page of the ESL lesson plan about different types of advertising

Lesson Overview

Get the word out! In this lesson, students will discuss the different types of advertising and various strategies used by marketers. This lesson features a video of Drew Barrymore giving advice about advertising to a small local business. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.


Lesson Objectives



  • Listening: Students will watch a video in which Drew Barrymore provides advertising advice to a small business owner. They will answer comprehension questions about the suggestions made in the video and understand strategies related to effective advertising.




  • Speaking: Students will participate in discussions that allow them to express opinions about various advertising strategies. They'll practice using vocabulary related to advertising in conversation, such as "brand awareness" and "prime time."




  • Vocabulary: The lesson will introduce and reinforce terms related to advertising strategies and trends, such as "direct mail," "paid search," "word-of-mouth," "unique selling point," and "display ads." Students will be able to use these terms in their discussions about advertising.




  • Cultural Awareness: Students will explore various advertising trends and recognize how different cultures and markets influence advertising strategies. They'll discuss how different advertising approaches are used globally and the impact on consumer behavior.




  • Homework: Students will complete exercises where they will answer true/false questions and fill in blanks with vocabulary words such as "stand out," "paid search," and "like-minded." They will also rewrite underlined phrases with more concise terms and match advertising-related concepts to their appropriate definitions. This homework will solidify their understanding of mixed grammar, vocabulary, and the cultural impact of advertising​.




Video

Do you have what it takes to be a successful entrepreneur? What is the best type of advertising for your company? Watch this video of Drew Barrymore giving advice about advertising to a small local business.

Video Transcript

Vocabulary and Pronunciation

get the word out [idiom]: to let people know
word-of-mouth advertising [noun]: the passing of information from person to person using oral communication
paid search advertising [noun]: advertising that allows a company’s website to show up at the top of an online search list
display advertising [noun]: the process of advertising a product or service through visuals like images and videos on networks of publisher websites
native advertising [noun]: paid media designed to match the content of a media source
junk mail [noun]: unwanted or unsolicited advertising or promotional material received through the post or sent as email
like-minded [adjective]: having similar tastes or opinions
streamlined [adjective]: having been made simpler and more efficient or effective
game changer [noun]: an event, idea, or procedure that effects a significant shift in the current way of doing or thinking about something
hyped [adjective]: repeatedly advertised and promoted with extreme
banner blindness [noun]: a tendency of web users to ignore banner ads
celebrity endorsement [noun]: a marketing strategy with a famous person advertising a product or service
USP [noun]: unique selling proposition or point; a factor that distinguishes a product or service from those offered by the competition
prime time [noun]: the time with the largest number of people watching or listening (on TV or the radio)
brand awareness [noun]: a level of consumer recognition of a product or company
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