Content Matters

Tom Panas - reviewer of the lesson   Tom | January 19, 2023
Business English, Speaking Lessons
Work, Marketing
B2 Upper-Intermediate, C1 Advanced
Mixed Grammar
Speaking, Vocabulary, Listening
Lesson ID
Lesson Time
30 minutes
Illustration depicting adult ESL students discussing content marketing in an ESL lesson.

Lesson Overview

Content is king! In this lesson, students will discuss the role and purpose of content marketing. This lesson features a video about content creation and how to come up with a sound strategy. Students will learn about marketing strategies and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives


What is content strategy at its core? Everything you write, show, and post should align to your business purpose and goal. Watch this video to learn about how valuable content can engage your audience and help you gain more customers.

Video Transcript

Vocabulary and Pronunciation

bottom line [noun]: the most important point; the final outcome
content medium [noun phrase]: a method or means of displaying information or content
customer persona [noun phrase]: a fictional profile that represents a particular target customer
infographics [noun]: a chart, diagram, or picture that uses graphic elements to present information in a visually striking way
vlog [noun]: a video blog or log for which the medium is video
tweak [noun]: a small change or adjustment
turn-off [noun]: a person or thing that causes someone to feel bored, uninterested, or disgusted
manipulative [adjective]: showing skill at influencing somebody or forcing somebody to do what you want, often in an unfair way
sound [adjective]: effective or reliable
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