Content Matters

Content is king! In this lesson, students will discuss the role and purpose of content marketing. This lesson features a video about content creation and how to come up with a sound strategy. Students will learn about marketing strategies and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

• To discuss the topic of content marketing


• To learn and practice new vocabulary words relating to the topic


• To develop speaking and listening skills