ESL Lesson Plans

Content Matters

Category
Business English
Topic
Work, Marketing
Media
Video
Level
B2 Upper-Intermediate, C1 Advanced
Grammar
Mixed Grammar
Focus
Speaking, Vocabulary, Listening
Lesson ID
B2C1.B-9
Lesson Time
30 minutes
VIEW LESSON
Content Matters | ESL Lesson Plan | Business English

Lesson Description

Content is king! In this ESL lesson, students will discuss the role and purpose of content marketing. This lesson features a video about content creation and how to come up with a sound strategy. Students will learn about marketing strategies and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.


Lesson Objectives


Video

What is content strategy at its core? Everything you write, show, and post should align to your business purpose and goal. Watch this video to learn about how valuable content can engage your audience and help you gain more customers.

Video Transcript SHOW

Vocabulary and Pronunciation SHOW

Other materials you may be interested in
Loading...