Promote, promote, promote! In this lesson, students will explore marketing strategies used to promote a brand or product. The lesson features a video offering guidelines and advice for creating an effective marketing plan. Students will discuss different marketing objectives and collaborate to develop a strategy for a given business. They will learn and practice vocabulary related to the topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a practical and interactive learning experience.

Lesson Objectives

Listening: Students will improve their listening skills by engaging with a video on marketing plan creation. They'll listen for details about developing customer personas, setting marketing goals, and choosing marketing media.

Speaking: Learners will practice speaking by discussing marketing strategies, objectives, and tools. They will articulate their thoughts on creating marketing plans and share strategies for different business scenarios.

Vocabulary: Participants will learn and practice key marketing terms such as "customer persona," "marketing goals," "brand awareness," "customer retention," and "marketing budget." This will expand their vocabulary related to marketing and business, enabling them to discuss these topics more fluently.

Homework: For homework, students will complete tasks focusing on vocabulary and concept application. They will respond to questions about marketing strategies, select correct verbs related to marketing actions, and fill in blanks with marketing terms.

Video

                                                Watch this video to get advice on and learn about the guidelines for using marketing strategies in your business. Understanding your customer is crucial in determining how you’ll share your marketing message. What strategies will you use to make your company a success?
												
                                            