Sell Me This Pen

Tom Panas - reviewer of the lesson plan   Tom | January 22, 2023
Business English, Speaking Lessons
Work, Marketing
B2 Upper-Intermediate, C1 Advanced
Mixed Grammar
Speaking, Vocabulary, Listening
Lesson ID
Lesson Time
30 minutes
Illustration depicting students discussing salespeople's strategies in an ESL lesson.

Lesson Overview

If you were a salesperson, what would you bring to the table? In this lesson, students will discuss the behavior and strategies of salespeople. This lesson features a video of unwanted sales practices and the reasons why you should not do them. Students will learn new vocabulary and talk about different sales situations and share their opinion on the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

  • Listening: Students will enhance their listening skills by engaging with a video that discusses effective and ineffective sales practices. They will focus on identifying key points and sales strategies discussed in the video, helping them to understand different sales approaches and how they affect customer perception.

  • Speaking: Students will participate in role-play exercises designed to simulate sales scenarios. They will use learned sales tactics and vocabulary to try to "sell" a pen to their peers, focusing on being concise, persuasive, and responsive to customer cues, which improves their spoken English in a sales context.

  • Vocabulary: The lesson will introduce vocabulary specific to sales and marketing, including terms such as "pitching," "prospect," "reeling off information," and "up your game." These terms will be utilized in discussions and role-play exercises to enhance students’ ability to talk about sales strategies and behaviors effectively.

  • Cultural Awareness: Through discussions and video content, students may explore how sales tactics can vary culturally and the impact of aggressive vs. consultative sales approaches globally. This part of the lesson encourages students to consider how cultural nuances influence sales strategies.

  • Homework: Learners will complete tasks that involve matching sales-related terms to their correct definitions, correcting false statements about sales strategies, and identifying true statements about effective communication in sales. This homework reinforces their understanding of the vocabulary and concepts discussed during the lesson and applies this knowledge to typical sales situations.


Do you talk a lot and not listen enough? What are your customer’s needs? Watch this video to learn the top three tips every salesperson should know to close the client every time.

Video Transcript

Vocabulary and Pronunciation

bring to the table [idiom]: to contribute, provide, or offer a useful skill or attribute
cold calls [noun phrase]: an unwanted phone call by someone trying to sell goods or services
kill two birds with one stone [idiom]: to solve two problems with one action or solution
niceties [noun]: polite behavior; fine detail
apprehension [noun]: anxiety or fear
up one’s game [idiom]: to improve performance or skill
reel off [phrasal verb]: to reveal a lot of or too much information
tantamount [adjective]: similar to or having the same effect as something
do yourself a disservice [idiom]: to be harmful; to do something that makes people's opinion of someone or something not as good as it should be
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