Sell Me This Pen

If you were a salesperson, what would you bring to the table? In this lesson, students will explore the behavior and strategies of salespeople. The lesson features a video highlighting unwanted sales practices and why they should be avoided. Students will learn and practice new vocabulary while discussing different sales situations and sharing their opinions on the topic. The lesson includes plenty of engaging discussion activities and worksheets developed for both adult and teenage learners, ensuring a thought-provoking and interactive learning experience.

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  Listening: Students will enhance their listening skills by engaging with a video that discusses effective and ineffective sales practices. They will focus on identifying key points and sales strategies discussed in the video, helping them to understand different sales approaches and how they affect customer perception.

  
  


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  Speaking: Students will participate in role-play exercises designed to simulate sales scenarios. They will use learned sales tactics and vocabulary to try to "sell" a pen to their peers, focusing on being concise, persuasive, and responsive to customer cues, which improves their spoken English in a sales context.

  
  


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  Vocabulary: The lesson will introduce vocabulary specific to sales and marketing, including terms such as "pitching," "prospect," "reeling off information," and "up your game." These terms will be utilized in discussions and role-play exercises to enhance students’ ability to talk about sales strategies and behaviors effectively.

  
  


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  Cultural Awareness: Through discussions and video content, students may explore how sales tactics can vary culturally and the impact of aggressive vs. consultative sales approaches globally. This part of the lesson encourages students to consider how cultural nuances influence sales strategies.

  
  


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  Homework: Learners will complete tasks that involve matching sales-related terms to their correct definitions, correcting false statements about sales strategies, and identifying true statements about effective communication in sales. This homework reinforces their understanding of the vocabulary and concepts discussed during the lesson and applies this knowledge to typical sales situations.