Brand Identity

Tom Panas - reviewer of the lesson   Tom | April 16, 2023
Business English, Speaking Lessons
Work, Marketing
B2 Upper-Intermediate, C1 Advanced
Mixed Grammar
Speaking, Vocabulary, Listening
Lesson ID
Lesson Time
30 minutes
ESL lesson plan about product branding

Lesson Overview

“A brand is a voice, and a product is a souvenir.” In this lesson, students will discuss brand identity and the importance of it in business. This lesson features a video about the dos and don’ts of creating a professional email address. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging activities and worksheets that have been developed for adult and teenage learners.


Lesson Objectives

  • Listening: Students will watch and listen to a video discussing the importance of professional email addresses for brand identity. This will help them understand how brand identity impacts business communication and learn related vocabulary.

  • Speaking: They will participate in discussions about brand identity and share their opinions on the dos and don'ts of creating a professional email address. This encourages them to practice expressing their thoughts in English, enhancing conversational skills.

  • Vocabulary: The lesson introduces terms like "custom email address," "domain-based email," and "brand credibility." Learning these terms will enable students to discuss brand identity and email etiquette more effectively.

  • Homework: Students are tasked to create their own professional email address using a hypothetical or real domain name. They will explain the rationale behind their choice, focusing on how it reflects on brand identity. This activity aims to apply new vocabulary and concepts, improving their practical writing skills in English.


Would you rather communicate through email or phone? Are you tech-savvy? Watch this video to learn about the dos and don’ts of creating a professional email address.

Video Transcript

Vocabulary and Pronunciation

brand identity [noun]: the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds
visual identity [noun]: all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others
logo [noun]: a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
slogan [noun]: a short and striking or memorable phrase used in advertising
brand value [noun]: it’s what a company stands for and how they are perceived
familiarity [noun]: close acquaintance with or knowledge of something
make an impression [idiom]: to behave in a way that makes people have a good opinion of you
highlight [verb]: draw special attention to
tech-savvy [adjective]: well informed about or proficient in the use of modern technology, especially computers
credibility [noun]: the quality of being trusted and believed in
reputation [noun]: the beliefs or opinions that are generally held about someone or something
evoke [verb]: bring or recall (a feeling, memory, or image) to the conscious mind
suit [verb]: be convenient for or acceptable to
come across [phrasal verb]: meet or find someone or something by chance
custom [adjective]: made or done to order; custom-made
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