“A brand is a voice, and a product is a souvenir.” In this lesson, students will discuss brand identity and the importance of it in business. This lesson features a video about the dos and don’ts of creating a professional email address. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

To develop speaking and listening skills

To discuss the topic of brand identity and the importance of it in business

To learn and use new vocabulary in practice

Video

Would you rather communicate through email or phone? Are you tech-savvy? Watch this video to learn about the dos and don’ts of creating a professional email address.

Video Transcript

Vocabulary and Pronunciation

brand identity [noun]: the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds

visual identity [noun]: all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others

logo [noun]: a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

slogan [noun]: a short and striking or memorable phrase used in advertising

brand value [noun]: it’s what a company stands for and how they are perceived

familiarity [noun]: close acquaintance with or knowledge of something

make an impression [idiom]: to behave in a way that makes people have a good opinion of you

highlight [verb]: draw special attention to

tech-savvy [adjective]: well informed about or proficient in the use of modern technology, especially computers

credibility [noun]: the quality of being trusted and believed in

reputation [noun]: the beliefs or opinions that are generally held about someone or something

evoke [verb]: bring or recall (a feeling, memory, or image) to the conscious mind

suit [verb]: be convenient for or acceptable to