ESL Lesson Plans

Digital Marketing

Category
Business English
Topic
Work, Marketing
Media
Video
Level
B2 Upper-Intermediate, C1 Advanced
Grammar
Mixed Grammar
Focus
Speaking, Vocabulary, Listening
Lesson ID
B2C1.B-7
Lesson Time
30 minutes
VIEW LESSON
Digital Marketing | ESL Lesson Plan

Lesson Description

What’s the best way for your company to gain a following and go viral online? In this ESL lesson, students will discuss digital marketing strategies and online advertising. This lesson features a video that presents two marketing strategies that businesses can use. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.


Lesson Objectives


  • To develop speaking and listening skills

  • To discuss the topic of digital marketing strategies and online advertising

  • To learn and practice new vocabulary words relating to the topic


Video

Storytelling makes you unique! What is your passion? Watch this video about two trending digital marketing strategies and learn what they can do to improve your business’s online presence.

Video Transcript SHOW

Vocabulary and Pronunciation SHOW

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