Digital Marketing

Tom Panas - reviewer of the lesson plan / editor   Tom | January 12, 2023
Business English, Speaking Lessons
Work, Marketing
B2 Upper-Intermediate, C1 Advanced
Mixed Grammar
Speaking, Vocabulary, Listening
Lesson ID
Lesson Time
30 minutes
Illustration depicting students discussing digital marketing strategies and online advertising in an ESL lesson. The lesson features a video that presents two marketing strategies.

Lesson Overview

What’s the best way for your company to gain a following and go viral online? In this lesson, students will discuss digital marketing strategies and online advertising. This lesson features a video that presents two marketing strategies that businesses can use. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

  • To develop speaking and listening skills

  • To discuss the topic of digital marketing strategies and online advertising

  • To learn and practice new vocabulary words relating to the topic


Storytelling makes you unique! What is your passion? Watch this video about two trending digital marketing strategies and learn what they can do to improve your business’s online presence.

Video Transcript

Vocabulary and Pronunciation

gain a following [phrasal verb]: to become popular or known by people, usually online
go viral [phrasal verb]: to become popular or well known very quickly, usually online
digital marketing [noun]: a variety of tactics used to reach consumers online, such as emailing, advertisements, etc.
intrusive [adjective]: annoying someone by interfering with their privacy; unwanted
interactive content [noun]: any type of material that conveys its message by encouraging user participation
credibility [noun]: the quality of being trusted and believed in; trustworthiness or reliability
chatbot [noun]: a software application used to conduct an online chat conversation through text, instead of with a live person
instant gratification [noun]: the pleasurable emotional reaction of happiness from a desire or goal that happens right away
tactic [noun]: an action or strategy carefully planned to achieve a specific end or goal
push notifications [noun]: an alert (typically a pop-up or other message) generated by an application when the application is not open, notifying the user of a new message, update, social media post, etc.
green marketing [noun]: the practice of developing and advertising products based on their environmental sustainability
acknowledged [adjective]: known or accepted by many people
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