What’s the best way for your company to gain a following and go viral online? In this lesson, students will discuss digital marketing strategies and online advertising. This lesson features a video that presents two marketing strategies that businesses can use. Students will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

To develop speaking and listening skills

To discuss the topic of digital marketing strategies and online advertising

To learn and practice new vocabulary words relating to the topic

Video

Storytelling makes you unique! What is your passion? Watch this video about two trending digital marketing strategies and learn what they can do to improve your business’s online presence.

Video Transcript

Vocabulary and Pronunciation

gain a following [phrasal verb]: to become popular or known by people, usually online

go viral [phrasal verb]: to become popular or well known very quickly, usually online

digital marketing [noun]: a variety of tactics used to reach consumers online, such as emailing, advertisements, etc.

intrusive [adjective]: annoying someone by interfering with their privacy; unwanted

interactive content [noun]: any type of material that conveys its message by encouraging user participation

credibility [noun]: the quality of being trusted and believed in; trustworthiness or reliability

chatbot [noun]: a software application used to conduct an online chat conversation through text, instead of with a live person

instant gratification [noun]: the pleasurable emotional reaction of happiness from a desire or goal that happens right away

tactic [noun]: an action or strategy carefully planned to achieve a specific end or goal

push notifications [noun]: an alert (typically a pop-up or other message) generated by an application when the application is not open, notifying the user of a new message, update, social media post, etc.

green marketing [noun]: the practice of developing and advertising products based on their environmental sustainability

acknowledged [adjective]: known or accepted by many people

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