What’s the best way for your company to gain a following and go viral online? In this lesson, students will explore digital marketing strategies and online advertising. The lesson features a video presenting two effective marketing strategies that businesses can use. Students will learn and practice vocabulary related to this topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a dynamic and practical learning experience.

Lesson Objectives

Listening: By listening to the video that features dialogue on digital marketing strategies like storytelling and chatbots, students will practice identifying key information and details about how these strategies are implemented and their effectiveness. This activity will help improve their comprehension skills and familiarize them with specific marketing terminology used in real-life contexts.

Speaking: Students will engage in activities to simulate marketing meetings and strategy discussions. They will use vocabulary and structures learned, including modal verbs, to express opinions, make suggestions, and discuss the benefits of various digital marketing strategies, thereby enhancing their ability to communicate in professional settings.

Vocabulary: Key vocabulary introduced and practiced will include terms such as "storytelling," "chatbots," "engagement," "digital channels," and "instant gratification." These words will be used in various activities throughout the lesson to help students discuss and understand digital marketing more effectively.

Homework: Students will consolidate their digital marketing vocabulary by selecting the correct terms to complete sentences about online strategies and their impact. They will also engage with practical application exercises, such as matching phrases to marketing concepts and filling in blanks with digital marketing terms, to deepen their understanding of how different strategies are implemented effectively.

Video

                                                Storytelling makes you unique! What is your passion? Watch this video about two trending digital marketing strategies and learn what they can do to improve your business’s online presence. 
												
                                            

Video Transcript

Vocabulary and Pronunciation

gain a following [phrasal verb]: to become popular or known by people, usually online

go viral [phrasal verb]: to become popular or well known very quickly, usually online

digital marketing [noun]: a variety of tactics used to reach consumers online, such as emailing, advertisements, etc.

intrusive [adjective]: annoying someone by interfering with their privacy; unwanted

interactive content [noun]: any type of material that conveys its message by encouraging user participation

credibility [noun]: the quality of being trusted and believed in; trustworthiness or reliability

chatbot [noun]: a software application used to conduct an online chat conversation through text, instead of with a live person

instant gratification [noun]: the pleasurable emotional reaction of happiness from a desire or goal that happens right away

tactic [noun]: an action or strategy carefully planned to achieve a specific end or goal

push notifications [noun]: an alert (typically a pop-up or other message) generated by an application when the application is not open, notifying the user of a new message, update, social media post, etc.

green marketing [noun]: the practice of developing and advertising products based on their environmental sustainability

acknowledged [adjective]: known or accepted by many people

MORE LESSONS