What’s the best way for your company to gain a following and go viral online? In this lesson, students will explore digital marketing strategies and online advertising. The lesson features a video presenting two effective marketing strategies that businesses can use. Students will learn and practice vocabulary related to this topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a dynamic and practical learning experience.
Listening: By listening to the video that features dialogue on digital marketing strategies like storytelling and chatbots, students will practice identifying key information and details about how these strategies are implemented and their effectiveness. This activity will help improve their comprehension skills and familiarize them with specific marketing terminology used in real-life contexts.
Speaking: Students will engage in activities to simulate marketing meetings and strategy discussions. They will use vocabulary and structures learned, including modal verbs, to express opinions, make suggestions, and discuss the benefits of various digital marketing strategies, thereby enhancing their ability to communicate in professional settings.
Vocabulary: Key vocabulary introduced and practiced will include terms such as "storytelling," "chatbots," "engagement," "digital channels," and "instant gratification." These words will be used in various activities throughout the lesson to help students discuss and understand digital marketing more effectively.