Don’t twist my arm! In this lesson, students will discuss the idea of persuasion and learn about collocations for marketing and pitching ideas. This lesson features a video from a movie that shows two men trying to give a sales pitch at a car company. Students will learn and practice discourse markers and vocabulary relating to this topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

Listening: Learners will enhance their listening skills by engaging with a video that involves a sales pitch, helping them understand how "can" and "could" are used in spoken English.

Speaking: Students will simulate conversations that involve pitching or selling ideas. They will use modal verbs like "can" and "could" to improve their ability to communicate effectively in professional settings.

Vocabulary: The lesson will focus on phrases commonly used in marketing and persuasion, such as "pitch," "market," and "persuasive," enhancing their ability to discuss and understand sales strategies.

Cultural Awareness: Students will explore different sales pitch ideas and discuss how cultural factors can influence the effectiveness of a sales pitch.

Homework: Students will complete exercises that include choosing the correct words to complete sentences, matching sentences to their meanings, and selecting the best discourse marker for given sentences.

Video

What is a sales pitch? It is an explanation or description of a product or service you are trying to sell, intended to persuade people to buy it. Watch a short scene from a Hollywood movie to learn what a good sales pitch looks like.