Elevator Speech

Rob - author of the lesson plan   Rob I November 09 2021
General English, Business English, Speaking Lessons
C1 Advanced
Mixed Grammar
Speaking, Vocabulary, Listening
Lesson ID
Lesson Time
45 minutes
ESL lesson plan for an online class titled “Elevator Speech”

Lesson Overview

Don’t twist my arm! In this lesson, students will discuss the idea of persuasion and learn about collocations for marketing and pitching ideas. This lesson features a video from a movie that shows two men trying to give a sales pitch at a car company. Students will learn and practice discourse markers and vocabulary relating to this topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

  • Listening: Learners will enhance their listening skills by engaging with a video that involves a sales pitch, helping them understand how "can" and "could" are used in spoken English.

  • Speaking: Students will simulate conversations that involve pitching or selling ideas. They will use modal verbs like "can" and "could" to improve their ability to communicate effectively in professional settings.

  • Vocabulary: The lesson will focus on phrases commonly used in marketing and persuasion, such as "pitch," "market," and "persuasive," enhancing their ability to discuss and understand sales strategies.

  • Cultural Awareness: Students will explore different sales pitch ideas and discuss how cultural factors can influence the effectiveness of a sales pitch.

  • Homework: Students will complete exercises that include choosing the correct words to complete sentences, matching sentences to their meanings, and selecting the best discourse marker for given sentences.


What is a sales pitch? It is an explanation or description of a product or service you are trying to sell, intended to persuade people to buy it. Watch a short scene from a Hollywood movie to learn what a good sales pitch looks like.

Video Transcript

Vocabulary and Pronunciation

chaperone [noun]: an older person present at a social event for young people to encourage correct behavior
tuck in [phrasal verb]: to make someone comfortable in bed, especially a child, by arranging the covers around them
roll up [phrasal verb]: to arrive at a particular place or event
incorporate [verb]: to include something within something else
exhilarating [adjective]: causing you to feel excited and happy
visceral [adjective]: based on emotional reactions and not on reason or thought
pitch [verb]: to try to persuade someone to do something
pursuit [noun]: the act of chasing, following, or trying to obtain something
mannerism [noun]: something you repeatedly do with the face, hands, or voice, especially as a habit that you are not aware of
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