Marketing Strategies

Tom  - reviewer of the lesson plan   Tom | November 09, 2023
仕事, Marketing, 戦略
B2 Upper-Intermediate, C1 Advanced
Mixed Grammar
Speaking, Vocabulary, Listening
30 分
学生がマーケティング戦略についての授業に取り組む教室の設定。 学生たちは製品の宣伝に関するディスカッションに積極的に参加しており、学習とコラボレーションの雰囲気が漂っています。


Promote, promote, promote! In this lesson, students will discuss marketing strategies used to promote a brand or product. This lesson features a video about guidelines and advice for creating a marketing plan. Also, students will discuss different marketing objectives and come up with a strategy for a given business. They will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.


  • To develop speaking and listening skills

  • To discuss the topic of marketing strategies, objectives, and plans

  • To learn and practice new vocabulary words relating to the topic


Watch this video to get advice on and learn about the guidelines for using marketing strategies in your business. Understanding your customer is crucial in determining how you’ll share your marketing message. What strategies will you use to make your company a success?



close the deal [idiom]: a situation where professionals bring negotiations to an end by reaching an agreement with their client
marketing strategy [noun]: a plan of action designed to promote and sell a product or service
end-user [noun]: a person who ultimately uses a product or service
market research [noun]: gathering information about a target market and customers
keyword strategy [noun]: using keywords to attract a target audience
consumer behavior [noun]: the set of beliefs and factors that influence decisions to buy a product
total product [noun]: the concept of how a product and market can be analyzed to sell more effectively
customer persona [noun]: a highly detailed description of a company’s ideal customer
acquire [verb]: buy or obtain an object for oneself
launch [verb]: start or set in motion (an activity or enterprise); begin
optimize [verb]: make the best or most effective use of (a situation or resource)
churn rate [noun]: the rate at which customers stop doing business with an entity
marketing funnel [noun]: the most straightforward journey customers might take in their path to purchase
market niche [noun]: a very specific segment of consumers who share characteristics and, because of those characteristics, are likely to buy a particular product or service
email marketing [noun]: a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts