Promote, promote, promote! In this lesson, students will discuss marketing strategies used to promote a brand or product. This lesson features a video about guidelines and advice for creating a marketing plan. Also, students will discuss different marketing objectives and come up with a strategy for a given business. They will learn and practice vocabulary relating to the topic. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Objetivo da lição

To develop speaking and listening skills

To discuss the topic of marketing strategies, objectives, and plans

To learn and practice new vocabulary words relating to the topic

Vídeo

Watch this video to get advice on and learn about the guidelines for using marketing strategies in your business. Understanding your customer is crucial in determining how you’ll share your marketing message. What strategies will you use to make your company a success?

Transcrição de vídeo

Pronúncia e vocabulário

close the deal [idiom]: a situation where professionals bring negotiations to an end by reaching an agreement with their client

marketing strategy [noun]: a plan of action designed to promote and sell a product or service

end-user [noun]: a person who ultimately uses a product or service

market research [noun]: gathering information about a target market and customers

keyword strategy [noun]: using keywords to attract a target audience

consumer behavior [noun]: the set of beliefs and factors that influence decisions to buy a product

total product [noun]: the concept of how a product and market can be analyzed to sell more effectively

customer persona [noun]: a highly detailed description of a company’s ideal customer

acquire [verb]: buy or obtain an object for oneself

launch [verb]: start or set in motion (an activity or enterprise); begin

optimize [verb]: make the best or most effective use of (a situation or resource)

churn rate [noun]: the rate at which customers stop doing business with an entity

marketing funnel [noun]: the most straightforward journey customers might take in their path to purchase

market niche [noun]: a very specific segment of consumers who share characteristics and, because of those characteristics, are likely to buy a particular product or service

email marketing [noun]: a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts

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