En esta lección, los estudiantes discutirán la identidad de marca y la importancia de esta en los negocios. La lección presenta un video sobre lo que se debe y no se debe hacer al crear una dirección de correo electrónico profesional. Los estudiantes aprenderán y practicarán vocabulario relacionado con el tema. La lección incluye actividades de discusión atractivas y hojas de trabajo desarrolladas para adultos y adolescentes.

Objetivo de la clase

Desarrollar habilidades de hablar y escuchar

Discutir el tema de identidad de marca y su importancia en los negocios

Aprender y usar nuevo vocabulario

Video

                                                Would you rather communicate through email or phone? Are you tech-savvy? Watch this video to learn about the dos and don’ts of creating a professional email address.
												
                                            

Transcripción de video

Pronunciación y vocabulario

brand identity [noun]: the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds

visual identity [noun]: all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others

logo [noun]: a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

slogan [noun]: a short and striking or memorable phrase used in advertising

brand value [noun]: it’s what a company stands for and how they are perceived

familiarity [noun]: close acquaintance with or knowledge of something

make an impression [idiom]: to behave in a way that makes people have a good opinion of you

highlight [verb]: draw special attention to

tech-savvy [adjective]: well informed about or proficient in the use of modern technology, especially computers

credibility [noun]: the quality of being trusted and believed in

reputation [noun]: the beliefs or opinions that are generally held about someone or something

evoke [verb]: bring or recall (a feeling, memory, or image) to the conscious mind

suit [verb]: be convenient for or acceptable to