Nesta aula, os alunos vão discutir sobre identidade da marca e a importância dela nos negócios. A aula apresenta um vídeo sobre o que fazer e o que não fazer ao criar um endereço de e-mail profissional. Os alunos vão aprender e praticar vocabulário relacionado ao tema. A aula inclui muitas atividades de discussão envolventes e planilhas que foram desenvolvidas para aprendizes adultos e adolescentes.

Objetivo da lição

Desenvolver habilidades de fala e audição

Discutir sobre a identidade da marca e sua importância nos negócios

Aprender e usar novo vocabulário na prática

Vídeo

Would you rather communicate through email or phone? Are you tech-savvy? Watch this video to learn about the dos and don’ts of creating a professional email address.

Transcrição de vídeo

Pronúncia e vocabulário

brand identity [noun]: the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds

visual identity [noun]: all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others

logo [noun]: a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

slogan [noun]: a short and striking or memorable phrase used in advertising

brand value [noun]: it’s what a company stands for and how they are perceived

familiarity [noun]: close acquaintance with or knowledge of something

make an impression [idiom]: to behave in a way that makes people have a good opinion of you

highlight [verb]: draw special attention to

tech-savvy [adjective]: well informed about or proficient in the use of modern technology, especially computers

credibility [noun]: the quality of being trusted and believed in

reputation [noun]: the beliefs or opinions that are generally held about someone or something

evoke [verb]: bring or recall (a feeling, memory, or image) to the conscious mind

suit [verb]: be convenient for or acceptable to