Digital Marketing

-Yes, your story. That's what makes you unique. So, telling a story about how it all began. What's your passion? Why did you open up your business in the first place. And also, sharing a story of how it comes together. And even share some behind the scenes while you are going day in and day out of your normal tasks and activities that bring your business to light.

-Yeah, and I know not everyone’s super comfortable in front of the camera. You don’t have to go on there and, you know, just start spitting out your entire story. Like Emma said, add photos, add pictures, add videos of just the things that are going on around you and your business.

-Another one of my favorite things about storytelling is actually getting to know you, the business owner, or the staff, the employees. Like who brings it all together? Okay, so next trend, number two: chatbots. I mean, this is something that’s really great. I know I see on Facebook a lot. And it’s just it’s a greet. Right? They are greeting you. It’s instant gratification. And that’s what we’re expecting more and more. Today consumers are is to be responded to quickly, acknowledged quickly. So that’s, I think, where the inception of the chatbot began was consumer behavior. They want something there immediately to greet them.

-That instant gratification. [Yeah] Especially on Facebook too. Like they give you the tools so instead of having say a frequently asked questions, a person on Facebook can message your business. And you can say, “Hey, do you want to know our hours?” and they go, yes or why or whatever your response is. Out pops up your hours. So, you want, “Hey, what's your phone number?” out pop your phone number. And it makes it super easy for them to get that information quick without having to actually contact you because you sleep. Right? You can't always respond to them, but they get that response immediately.