gain a following [phrasal verb]: to become popular or known by people, usually online
go viral [phrasal verb]: to become popular or well known very quickly, usually online
digital marketing [noun]: a variety of tactics used to reach consumers online, such as emailing, advertisements, etc.
intrusive [adjective]: annoying someone by interfering with their privacy; unwanted
interactive content [noun]: any type of material that conveys its message by encouraging user participation
credibility [noun]: the quality of being trusted and believed in; trustworthiness or reliability
chatbot [noun]: a software application used to conduct an online chat conversation through text, instead of with a live person
instant gratification [noun]: the pleasurable emotional reaction of happiness from a desire or goal that happens right away
tactic [noun]: an action or strategy carefully planned to achieve a specific end or goal
push notifications [noun]: an alert (typically a pop-up or other message) generated by an application when the application is not open, notifying the user of a new message, update, social media post, etc.
green marketing [noun]: the practice of developing and advertising products based on their environmental sustainability
acknowledged [adjective]: known or accepted by many people