Topic: Marketing

Marketing Strategies

Promote, promote, promote! In this lesson, students will explore marketing strategies used to promote a brand or product. The lesson features a video offering guidelines and advice for creating an effective marketing plan. Students will discuss different marketing objectives and collaborate to develop a strategy for a given business. They will learn and practice vocabulary related to the topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a practical and interactive learning experience.

Brand Identity

“A brand is a voice, and a product is a souvenir.” In this lesson, students will explore brand identity and its importance in business. The lesson features a video discussing the dos and don’ts of creating a professional email address. Students will learn and practice vocabulary related to this topic. The lesson includes plenty of engaging activities and worksheets designed for both adult and teenage learners, ensuring a practical and interactive learning experience.

 

Types of Advertising

Get the word out! In this lesson, students will explore the different types of advertising and various strategies used by marketers. The lesson features a video of Drew Barrymore giving advice about advertising to a small local business. Students will learn and practice vocabulary related to the topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a dynamic and practical learning experience.

Content Matters

Content is king! In this lesson, students will explore the role and purpose of content marketing. The lesson features a video discussing content creation and how to develop a strong strategy. Students will learn about marketing strategies and practice vocabulary related to the topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a practical and interactive learning experience.

Sell Me This Pen

If you were a salesperson, what would you bring to the table? In this lesson, students will explore the behavior and strategies of salespeople. The lesson features a video highlighting unwanted sales practices and why they should be avoided. Students will learn and practice new vocabulary while discussing different sales situations and sharing their opinions on the topic. The lesson includes plenty of engaging discussion activities and worksheets developed for both adult and teenage learners, ensuring a thought-provoking and interactive learning experience.

Brand Your Business

"What is the best selling point you have heard from a company?" In this lesson, students will explore marketing and branding a business. The lesson features a video offering advice on branding, where students will define the elements that make a company successful. Students will learn and practice vocabulary related to the topic and use it to discuss their own areas of work. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a dynamic and interactive learning experience.

Digital Marketing

What’s the best way for your company to gain a following and go viral online? In this lesson, students will explore digital marketing strategies and online advertising. The lesson features a video presenting two effective marketing strategies that businesses can use. Students will learn and practice vocabulary related to this topic. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a dynamic and practical learning experience.