Brand Your Business

Theresa Dash - reviewer of the lesson   Theresa I January 20, 2023
Category
Business English, Speaking Lessons
Topic
Work, Marketing
Media
Video
Level
A2 Elementary, B1 Intermediate
Grammar
Mixed Grammar
Focus
Speaking, Vocabulary, Listening
Lesson ID
A2B1.B-7
Lesson Time
30 minutes
VIEW LESSON
Illustration depicting students discussing marketing and branding in an ESL lesson. The lesson features a video in which students discuss what makes a company successful.

Lesson Overview

"What is the best selling point you have heard from a company?" In this lesson, students will discuss marketing and branding a business. This lesson features a video about advice on branding where students will define what makes a company successful. Students will learn vocabulary relating to the topic and use it to talk about their area of work. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.


Lesson Objectives



  • Listening: Students will enhance their listening abilities by watching a video that provides insights into branding a business. They will focus on understanding key concepts and strategies for effective marketing and branding, including identifying a target audience. The objective is to improve comprehension of English in a business context.




  • Speaking: Learners will participate in discussions about marketing and branding strategies. They will practice expressing their thoughts on what makes a company successful and talk about branding related to their area of work. This will boost their confidence and fluency in English, especially in business-related conversations.




  • Vocabulary: The lesson will introduce vocabulary related to marketing and branding. Examples of words and phrases that students will learn include "target audience," "niche market," "branding strategy," and "market research." The aim is to expand their business-related English vocabulary.




  • Homework: Students will be assigned tasks that involve applying the concepts and vocabulary learned. This will include exercises like choosing the best answer related to branding terms, filling in blanks with the correct vocabulary words, and correcting mistakes in sentences about branding and marketing. These activities are designed to reinforce their understanding and application of business-related English vocabulary and concepts.




Video

Do you know how to follow your niche to get rich? Think about your favorite person or preferred customer in your business. Watch this video to learn about the best techniques used to brand your business by knowing your target audience.

Video Transcript

Vocabulary and Pronunciation

brand [noun]: a name, term, design, symbol, or any other feature that distinguishes one seller's good or service from those of other sellers
brand [verb]: an action a company takes to create and reinforce the place it holds in the customer's mind
brand mission [noun phrase]: a short statement of why an organization exists, what its overall goal is, and what kind of products or service it provides
top-shelf [adjective]: the best quality
word-of-mouth marketing [noun phrase]: a type of marketing that relies on advertising through conversation
ambassador [noun]: an authorized representative or messenger
logo [noun]: an identifying symbol (as for use in advertising)
target audience [noun phrase]: a group of people identified as being likely customers of a business
niche down [phrasal verb]: identifying a smaller segment of your audience to target, so you can deliver a more specific and tailored product or service
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