"What is the best selling point you have heard from a company?" In this lesson, students will discuss marketing and branding a business. This lesson features a video about advice on branding where students will define what makes a company successful. Students will learn vocabulary relating to the topic and use it to talk about their area of work. The lesson includes plenty of engaging discussion activities and worksheets that have been developed for adult and teenage learners.

Lesson Objectives

To discuss the topic of marketing and branding a business

To learn and practice new vocabulary words relating to the topic

To develop speaking and listening skills

Video

Do you know how to follow your niche to get rich? Think about your favorite person or preferred customer in your business. Watch this video to learn about the best techniques used to brand your business by knowing your target audience.

Video Transcript

Vocabulary and Pronunciation

brand [noun]: a name, term, design, symbol, or any other feature that distinguishes one seller's good or service from those of other sellers

brand [verb]: an action a company takes to create and reinforce the place it holds in the customer's mind

brand mission [noun phrase]: a short statement of why an organization exists, what its overall goal is, and what kind of products or service it provides

top-shelf [adjective]: the best quality

word-of-mouth marketing [noun phrase]: a type of marketing that relies on advertising through conversation

ambassador [noun]: an authorized representative or messenger

logo [noun]: an identifying symbol (as for use in advertising)

target audience [noun phrase]: a group of people identified as being likely customers of a business

niche down [phrasal verb]: identifying a smaller segment of your audience to target, so you can deliver a more specific and tailored product or service

MORE LESSONS