Theresa I January 20, 2023
What is the best selling point you have heard from a company? In this lesson, students will explore marketing and branding a business. The lesson features a video offering advice on branding, where students will define the elements that make a company successful. Students will learn and practice vocabulary related to the topic and use it to discuss their own areas of work. The lesson includes plenty of engaging discussion activities and worksheets designed for both adult and teenage learners, ensuring a dynamic and interactive learning experience.
Listening: Students will enhance their listening abilities by watching a video that provides insights into branding a business. They will focus on understanding key concepts and strategies for effective marketing and branding, including identifying a target audience. The objective is to improve comprehension of English in a business context.
Speaking: Learners will participate in discussions about marketing and branding strategies. They will practice expressing their thoughts on what makes a company successful and talk about branding related to their area of work. This will boost their confidence and fluency in English, especially in business-related conversations.
Vocabulary: The lesson will introduce vocabulary related to marketing and branding. Examples of words and phrases that students will learn include "target audience," "niche market," "branding strategy," and "market research." The aim is to expand their business-related English vocabulary.
Homework: Students will be assigned tasks that involve applying the concepts and vocabulary learned. This will include exercises like choosing the best answer related to branding terms, filling in blanks with the correct vocabulary words, and correcting mistakes in sentences about branding and marketing. These activities are designed to reinforce their understanding and application of business-related English vocabulary and concepts.
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